Join The Den to Scale Up Your Studio, and Sign Up More Students than Ever Before
You have been running your studio for a few years but you are eager to grow, be more financially independent and take on more students to have EVEN MORE IMPACT in your community.
What is SCALE your studio with The Den?
The Den is a combination of an incredible community with peer support, live trainings from Sarah dance business mentor and coach, expert help and some serious accountability! PLUS Scale your Studio to Success Course. The 9 step game changing Roadmap to you and your studios success.
Clare's Success
Hear about how Clare went from unorganised with 130 students and working 6 days a week. To doubling her numbers and dropping to 3 nights teaching.

I am juggling so much, how can The Den help me?
Do you want less admin?
Do you want more time to yourself?
I just need more students!
Do you want quick results?
”
The future is yours, you have the choice to make it incredible"
Who is Sarah from The Dance Den?
Sarah Gittins is a best selling author, award-winning dance business coach, certified dance business mentor and mum. She launched The Dance Den to help other performance arts businesses find balance whilst growing a successful school. Since 1999, she ran her 350+, multi venue school. Once stressed and struggling to cope, she turned it around and had the school running without her! Sarah sold her school summer '23. The Dance Den is a studio owners business guide, from courses to planners, memberships, masterminds, and retreats. Sarah’s speciality is studios, and she is a straight-talking mentor from someone who really has the t-shirt in many colours.

How can The Den help me SCALE?
Have a quick listen and watch as Sarah chats to Gillian about what The Den has done for her Dance Studio "Shuffle Dance".
What you get when you join SCALE with The Den
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More Money
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More Students
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Become a leader
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Personal and Business Growth (Connected!)
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Deeper understanding of how to run your business better and easier
-
Automated, templated and streamlined systems
-
A community of like minded, awesome people
-
Make better decisions and feel more in control.
-
Confidence and Self Belief
Via:
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Monthly Live Training
-
Monthly Expert Live Q&A
-
Monthly Marketing Co-Working
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Incredible community of like minded studio owners that will become your friends
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Approved Status for your Studio
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A huge array of discounts to Sarah's products and recognised partners
PLUS:
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9 Step Game Changing CPD Accredited Roadmap to the Studio Growth System. This DIY course that runs in conjunction with support and training from Sarah is packed full of templates, cheatsheets, swipe files, videos and workbooks.




“This has made such a huge difference to my life, I have changed my outlook and my mindset, plus the parents have even noticed how much better everything is running, I can’t praise it enough” Karina Matusezwski
Step by step you work your way through each module in your own time. Full support accountability buddies and questions can be asked in The Den Facebook group. making it easy to make your studio more profitable, less time consuming and uniquely yours.
By following the strategies and business models created by Sarah during her own journey to success, not only do you improve your day to day studio functioning but you will learn life long business skills to carry you forward in to the future.

Samantha Murphy
What has the Roadmap given me?
The confidence to take ownership of my school! Rather than shying away from tasks that had previously scared or intimidated me (due to them not being 'my thing') I am now embracing the challenges, implementing new systems, trying new technology and moulding my school into an efficient, financially viable business. I pride myself on being an educator. With the tools and skills I am gaining from the Roadmap I now consider myself a businessperson also. I only wish I'd started this amazing journey sooner!
PLUS YOU GET......
Access to this incredible team of experts, they are in The Den! A lawyer, accountant, social media expert and website/seo all part of Team Den!

Lucy Wheeler Lawyer
Lucy is a lawyer who specialises in supporting entrepreneurs, but she’s not a stuffy lawyer who uses big words and over-complicates issues. Lucy prides herself on taking legal problems and finding the simplest, most effective solutions.
Lucy has created a legal pack that is specific to our industry. Contracts and checklists that you need as a studio owner. Find details HERE
(As a den member you get a whooping £182 discount)

Samantha Cantrell Accountant
In For a Penny was founded by Samantha Cantrell in 2015. Samantha spent 8 years working as an Accountant in an accountancy practice in Colchester and has gained vast knowledge in all areas of accounts, taxation and bookkeeping.
She then decided to leave to pursue her dream of owning her own dance school (a strange combination we know!!). Together with her now successful dance company, Samantha also started In For A Penny which is now expanding after being established for over two years.
Samantha is a fully licensed member of the AAT.
More info on In for a Penny HERE

Adam Blakey SEO, Tech & Web
The discounts that come with The Den:
Click on the picture for more info about the company
What is the Approved Status?
Raising Standards in the Industry
Den members and Sarah are committed to demonstrating to the wider world that the Performing Arts World is a Safe Environment for Children. By using the approved logo on your marketing and advertising you are promoting ethical and honest business practice to your current and potential parents.
For more Information please click here

I am not sure...
Ok, let me address some of the common thoughts about joining a membership
Money is tight and the thought of signing up to a monthly subscription is daunting.
It's going to be full of my competitors
I don't have time to join, I won't make the most out of it
Is there a minimum time I need to stay for?
What you get when you join SCALE with The Den
-
More Money
-
More Students
-
Become a leader
-
Personal and Business Growth (Connected!)
-
Deeper understanding of how to run your business better and easier
-
Automated, templated and streamlined systems
-
A community of like minded, awesome people
-
Make better decisions and feel more in control.
-
Confidence and Self Belief
Via:
-
Monthly Live Training (Worth £157)
-
Monthly Expert Live Q&A (Worth £47)
-
Monthly Marketing & Roadmap Co-Working (Worth £194)
-
Incredible community of like minded studio owners that will become your friends (Priceless)
-
Approved Status for your Studio (£37)
-
A huge array of discounts to Sarah's products and recognised partners (Saving £££ hundreds)
-
Access to The Den Experts knowledge and advice (Worth £200)
-
9 Step Game Changing CPD Accredited Roadmap to the Studio Growth System. This DIY course that runs in conjunction with support and training from Sarah is packed full of templates, cheatsheets, swipe files, videos and workbooks. (Worth £499)
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Instant Intake Challenge designed to get you the 5 students you need to pay for the Den! (Worth £1044)
"When I joined the den, I had 90 students and two branches with one teacher. I now have 210 students and five branches with three teachers. Thanks Sarah for the ongoing support that the den provides us. xx"
Sonya Ni Cuide - Speak Out Drama